Angela Benton Technology Founder & Creative Technologist on her work in Ethical AI.

I work with technology as a medium.

For nearly two decades, I've built companies, platforms, and systems exploring the relationship between technology, economic participation, and human agency.

From expanding access to Silicon Valley through NewME to pioneering ethical data ownership at Streamlytics, and now developing new approaches to human judgment in AI through FRUIT, my work has consistently explored who shapes technology, who benefits from it, and what happens as these systems become more capable.

My practice moves between technology development, writing, film, and cultural conversations. Some ideas become companies or infrastructure. Others become narratives and experiences that help us understand the systems shaping our world.

Technology, in this context, is not the subject.
It is the material.

Body of Work

My work spans technology ventures, systems design, writing, and creative production. Across different mediums, I've explored how technology shapes participation, ownership, and human agency, translating ideas into companies, infrastructure, and work that reaches beyond the technology itself.

SELECTED FEATURES
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MY CREATIVE PRACTICE

Building is only one part of my practice.

I'm equally interested in how we interpret the technologies we create. Through films, essays, conversations, and other creative work, I explore the relationship between technology, culture, power, and human agency.

My interests move between the technical and the cultural, often examining the same questions through different mediums.

Ultimately my work typically takes on many different forms, but the underlying curiosity remains the same.

Things I’m Thinking On…..

Theses’ I’m currently exploring in my work

As AI transforms the internet into a sea of synthetic content, I'm exploring what comes next. An internet built around human authorship, ownership, and provenance, where original work can be discovered, valued, and experienced on our own terms.

The New Internet

My work in ethical AI began with a question about data: who owns it, who benefits, and who decides how it's used? From Streamlytics to FRUIT, I'm exploring how human agency, judgment, and accountability remain central to the intelligent systems we build.

Ethical AI

a note.

A newsletter on systems, culture, and the future of agency in the age of intelligent systems.